The Spanish multinational will showcase its latest creations in flooring, wall and floor coverings and bathroom equipment in Bologna from 23 to 27 September. Located in Hall 26, stand A296-B198, PORCELANOSA Grupo has prepared a space for Cersaie 2024 where all the firms from the holding company will be present. 400 m2 full of new materials and sensorial experiences which will be part of the most relevant international exhibition in the sector.
Cersaie 2024 will be one of the world’s leading showcases for ceramics and bathroom fittings. An unmissable event, celebrating its 41st edition this year, which Fontile will be attending to see not only the Porcelanosa Group’s new products, but also those presented by the world’s leading manufacturers.
Porcelanosa stand at the Cersaie 2023 trade show.
The space will be divided into two parts. In the first, the XTONE large format porcelain tile will be the protagonist with its own area and an immersive room where the qualities of this material will be shown. Next to them, there will be two meeting rooms that will have several compositions made with the most outstanding products from Butech and L’Antic Colonial. Elements that will maintain a cohesive design criterion, highlighting the firm’s ability to transform environments with functional and eye-catching solutions. This first area will also house a very special reception desk that will fuse XTONE and krion®.
The second area will show the application of all the new products presented by the different PORCELANOSA Grupo firms. Articulated by a central courtyard, this section will be distributed in six bathrooms, a kitchen, a dining room, a bedroom and a reading space.
Eclectic in style, these environments will be characterised by their marked curved lines and organic shapes. A visually attractive aesthetic that will be completed with backlit surfaces capable of attracting all eyes.
As far as the façade is concerned, XTONE will be the material chosen to cover the outer skin of the stand. The firm will install one of its latest novelties on a surprising slat structure developed by Butech. This system will allow a different finish to be seen on each side of the piece, generating an original visual play.
Porcelanosa’s experiential proposal at Cersaie 2024
The sensory and material experience is PORCELANOSA Grupo’s main commitment in this edition of Cersaie. In this sense, the firm will attend the event in Bologna with an immersive room where it will show the main XTONE technologies. A surprising installation in which visitors will learn first-hand about the creative process that inspires this material. In the same way, visitors will also experience through touch and gestural recognition to discover the three innovative decoration techniques of XTONE: Eclipse, Comet and Lumen. These features will be continued in the adjoining space where the possible applications of this large-format porcelain tile can be seen.
Meanwhile, Noken Porcelanosa Bathrooms will offer an immersive Wellness experience focused on self-care and relaxation through the Noken Care System. This system repairs and protects the skin by means of an oxygen microbubble treatment, at the same time as it produces wellbeing. A ‘seventh heaven’ that will put an end to a visit full of inspiration.
